Architecture, UX, and personalization algorithms of digital platforms for personal branding and business communications
Author(s): Daniil Nuzhdin
Abstract: The article explores digital social platforms as a medium for personal brand formation and the development of business communications. It analyzes architectural principles behind such systems, engineering approaches to UX design, and personalization algorithms that drive user engagement and retention. The role of user-centered interfaces and adaptive mobile solutions is emphasized in ensuring accessibility and continuity of digital interaction. Particular attention is given to self-presentation mechanisms, the structure of digital identity, and technical solutions that support scalability, personalization, and the effectiveness of business communication.
Daniil Nuzhdin. Architecture, UX, and personalization algorithms of digital platforms for personal branding and business communications. Int J Eng Comput Sci 2025;7(2):180-185. DOI: 10.33545/26633582.2025.v7.i2b.215
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