2022, Vol. 3, Issue 1, Part A

What businesses need is a vision and the right technology solution to exploit the numerous opportunities present in this ever-changing business world. This research work is about how Information Communication Technology (ICT) is implemented in Marketing and can enhance the strategic advantage of one business over the others in a turbulent Marketing environment. To achieve the full benefits of ICT in business today, two fundamental factors applied. These are:

1.The effective use of Information Communication Technology will become increasingly important to the long-term success of virtually all businesses.

2.The adoption and the implementation of effective and efficient Information system depend critically on the level of technological competition in the entire business environment and the level of technology in the country as a whole.

Enhancing this leadership role of Information Technology is not easy for many businesses, but success depends on the fact that adopters of the concept participate effectively in its implementation process. The research work is solely committed to how Information Communication Technology (ICT) is being applied in Marketing and the benefits businesses would be getting if they adopt the concept wholeheartedly and implement it effectively with the right business layout.