2025, Vol. 6, Issue 2, Part A

Technology - driven change is transforming the ways in which organizations evolve, compete, and achieve sustained growth, but is regularly met with failure of adoption owing to communication failures and stakeholder opposition. Change Management communications in the past were generally one-way and compliance driven and to assess from a binary perspective whether the message was grasped by the target audience. In reply, this paper seeks to set the frame of reference as a lifecycle for early communication strategies that span the divide between pioneer pilots and full implementation. The structure does not merely describe communication as a vehicle of support, but it directly drives the change. During the pilot, communication must create focus, reduce ambiguity, and get everyone rowing together around the pursuits of innovation. When the work moves toward scale and integration, feedback loops and participation mechanisms are necessary to create transparency and enable adaptation to emerging situation. ?At the adoption stage, tactics move towards institutionalisation, inculcating forms of accountability, performance measurement, and cultural fit to maintain momentum and legitimacy. With its focus on inclusion, evidence-based practices, and digital tools for communication, the lifecycle framework appeals to organizational resistance and cobes to external accountability pressures. It shows how storytelling, governance patterns, and instant-on data can be coordinated to drive trust, decrease risk, and create shared ownership. Taking the inflection point Communication strategies, in the end, play a critical role in guiding organizations through disruptive change to ensure that innovation is more than an experiment and grows to scalable, sustainable deployment.