2022, Vol. 3, Issue 2, Part A

This study Identifies and examines the introduction of modern communication facilities in our banking industry and its impact on marketing activities. Data for this work was obtained through interviews and personal survey using questionnaire answered by management and staff on GT Ghana limited and customers. Personal observations were also made. GT Bank as a financial institution offers services to clients and sees itself among the leading banks in the country. Hence it does little to recognize the activities of its competitors about the usage of these modern communication facilities. This means that its competitors who are much concern with these facilities will see this as an opportunity and take advantage of its market and clients. Also, the study is done to access how modern communication facilities helping developing marketing activities in the banking industry and determine the most effective and efficient way of using these facilities to enhance marketing activities in the banking industry.

The researchers' aim is to undertake a study in a particular bank within the boundaries of Ghana, Cape Coast to be precise and therefore GT Bank. The researcher takes an intensive review of literature in theory and the methodology of the research, which are the methods used in gathering information. They include interviews, used questionnaires and observation. GT bank uses the following facilities; automatic teller machines (ATM), telephone banking, E commerce and telephone banking according to the findings of the study. But the commonest used facility is the ATM's. The researcher later assesses the effectiveness of these facilities and suggests some improvements as a way of contributing to the attainment of effective utilization of these facilities.