In today’s world, artificial intelligence (AI) has become a familiar concept, even to those with limited exposure to technology. AI serves as a virtual tool that offers solutions to numerous human challenges, making everyday life more convenient. Visionary individuals have harnessed the potential of AI in the e-commerce sector, primarily to influence consumer behavior and decision-making in favor of specific brands and products. AI supports e-commerce through applications such as intelligent logistics, inventory control, chatbot development, price optimization, and trend forecasting. Its integration appears to be a transformative innovation in the e-commerce domain and is anticipated to bring positive developments in the near future.
This paper explores the positive impact of AI on the Indian e-commerce landscape, analyzing its influence through existing literature and studies. The objective is to evaluate how AI has contributed to the advancement of electronic commerce in India. The rise of AI has introduced a vast array of new possibilities, significantly enhancing the value and multidimensional growth of the e-commerce industry.
International Journal of Computing and Artificial Intelligence
Research Journals