Author(s): Hruday Ballav Behera, Pranabesh Ghosh and Sanjukta Chakraborty

Abstract: The harmonious convergence of Natural Language Processing (NLP) and Artificial Intelligence (AI) is ushering in a new era of transformation within the financial services realm, where the art of hyper-personalization, the elegance of emotional AI, and the foresight of predictive analytics are weaving together to craft an experience of unparalleled sophistication and insight. Hyper-personalization enables financial platforms to analyze real-time data, offering services tailored dynamically to each customer’s changing behaviors and preferences. Emotional AI, on the other hand, interprets customer emotions to deliver empathetic responses, deepening trust and enhancing user satisfaction. Predictive personalization takes this a step further by forecasting customer needs before they are even voiced, utilizing insights from past interactions and financial patterns. Together, these innovations in NLP and AI are driving a future of financial personalization that is adaptive, emotionally intelligent, and highly anticipatory, ultimately setting a new standard for customer engagement and satisfaction.

DOI: 10.33545/27076571.2025.v6.i1a.122

Pages: 01-08 | Views: 1049 | Downloads: 350

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