Author(s): Jasmin Praful Bharadiya

Abstract: Machine Learning (ML) has emerged as a transformative force in the field of Business Intelligence (BI), revolutionizing the way organizations extract insights from vast amounts of data. This abstract explores the role of ML in transforming BI and its impact on decision-making processes. ML enables efficient data collection and preparation through integration, cleaning, and feature engineering. Predictive analytics powered by ML facilitates forecasting, customer segmentation, demand prediction, and churn analysis. ML's anomaly detection capabilities identify outliers, fraud, and operational anomalies. Natural Language Processing (NLP) empowers sentiment analysis, text mining, and chatbots for enhanced customer support. Recommendation systems provide personalized suggestions using ML techniques like collaborative and content-based filtering. Once the data is prepared, it is subjected to analysis using various techniques and algorithms. ML-driven data visualization and reporting enable interactive dashboards and real-time monitoring. The benefits of ML in BI include improved accuracy, faster decision-making, enhanced customer experience, cost reduction, and competitive advantage. However, challenges such as data quality, ethics, interpretability, and skill gaps need to be addressed. Future trends include advanced ML techniques, augmented analytics, edge computing, and ethical AI practices. ML's role in transforming BI is pivotal, urging businesses to embrace ML to unlock its full potential and gain a competitive edge.

DOI: 10.33545/27076571.2023.v4.i1a.60

Pages: 16-24 | Views: 3242 | Downloads: 2702

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